article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

article thumbnail

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Understand Why Transcending your Lead Generation Tactics is Important.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Jay Baer ] Marketers rated the quality of a word-of-mouth lead to be 4.28 Nielsen ] 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest. AdWeek ] 70% of marketers plan to increase their online WOMM spend, and 29% will increase their offline word-of-mouth marketing spend.

article thumbnail

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.” Authenticity?

article thumbnail

Twitter's New Search Features, And Other Marketing Stories of the Week

Hubspot

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. It all sounds pretty scary, but Dr. Pete believes it happens more infrequently than people's paranoia leads them to believe.

article thumbnail

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Wrapping It Up.

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 Wrapping Things Up.

Loyalty 72