What Determines Success for B2B in the Online World?
EMagine B2B Blog
APRIL 4, 2013
But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. To put it plainly, success=sales.
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