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What Determines Success for B2B in the Online World?

EMagine B2B Blog

SEO and PPC are fine for increasing traffic. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. Backlinks are “votes” so the more votes you have, the more relevant your targeted terms.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Based in the U.K., and European countries.