Content Standard

MAY 6, 2024

He notes that successful brands are those that involve consumers in storytelling, effectively making them co-creators of the brand story. According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Webbiquity

OCTOBER 8, 2019

Actually, in the B2B world, as explained in Geoffrey Moore’s classic book Crossing the Chasm , a small segment of the market is made up of technologists—people on the leading edge of new technology adoption who really are interested in the product itself, the application code or the electronic components. Group Decisions.

Enterprise Management 236

Enterprise Management Work Management Marketing Management B2B Marketing 236