Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Binary Demand

APRIL 1, 2024

Moreover, addressing the diverse needs and preferences of modern B2B buyers in this rapidly evolving landscape presents ongoing hurdles for marketers. Tracking performance and RoI Monitoring performance and ROI in B2B marketing presents challenges due to the complexity of the sales cycle and the involvement of multiple decision-makers.

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

NetLine

JULY 17, 2023

In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data. This measurement is based on a group of signals presented by a prospect over the course of their digital journey.”

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52