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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

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5 Tips to Win the Revenue Marketing Era

Ledger Bennett

Understand the value revenue marketing brings to all parties involved. Marketing Team – Marketing learns which campaigns, channels and messages deliver revenue in addition to clicks or leads, so they can optimize for success. This impacts on retention rates and ultimately revenue generation.