Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. This comes two weeks after Infusionsoft raised $54 million in new funding.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. But first let me cover one more business issue, which is that there are two ways to get Mautic. runs an enhanced version of the system called AllydeMautic, provided by Allyde , a for-profit business also run by Hurley.


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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. Vendor strength will be scored on a separate dimension.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Still, it's being applied to lead scoring (creating the actual scoring formulas automatically, instead of asking users to define them); to content selection (letting the system predict which content a visitor is likely to want); and to contact frequency (letting the system determine how often a lead should be contacted).

Act-On Buys Marketbright Assets

Customer Experience Matrix

Beyond that, Raghaven cited several narrow benefits, including the chance of converting Marketbright customers to Act-On, the business knowledge and skills of key Marketbright employees, and some design features of the Marketbright system. According to Act-On CMO David Applebaum, most buyers have 35 to 50 employees, which puts them firmly in the small business category. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results.

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