How You Can Build the Perfect SMB Sales Strategy

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Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue.

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Customer success – checklist of tactics that keep enterprise clients happy

Leadfeeder

But where the difference in purchasing habits lies is how enterprise clients buy compare with more modestly sized SMB clients. It’s normally pretty clear when this is likely to be the case; sometimes it’s based purely on the lead volume of an enterprise account and on other occasions it’s clear during the training that there are going to be tens of people involved in the lead qualification, nurturing and sales process who will use Leadfeeder.

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Customer success – checklist of tactics that keep enterprise clients happy

Leadfeeder

But where the difference in purchasing habits lies is how enterprise clients buy compare with more modestly sized SMB clients. It’s normally pretty clear when this is likely to be the case; sometimes it’s based purely on the lead volume of an enterprise account and on other occasions it’s clear during the training that there are going to be tens of people involved in the lead qualification, nurturing and sales process who will use Leadfeeder.

Customer success – checklist of tactics that keep enterprise clients happy

Leadfeeder

But where the difference in purchasing habits lies is how enterprise clients buy compare with more modestly sized SMB clients. It’s normally pretty clear when this is likely to be the case; sometimes it’s based purely on the lead volume of an enterprise account and on other occasions it’s clear during the training that there are going to be tens of people involved in the lead qualification, nurturing and sales process who will use Leadfeeder.