Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

markempa

SEPTEMBER 16, 2012

He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners. 65% of marketers have not established lead nurturing.“The The favorite topic of discussion was lead nurturing,” Staley says. “Not

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120