Marketing Funnel vs. Sales Funnel: A Complete Guide
Ledger Bennett
MAY 7, 2020
Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Channels: Facebook Lead Gen Form, LinkedIn Sponsored Post (lead gen form), LinkedIn InMail, paid search, any type of CTA retargeting. How to Qualify a lead in the Marketing Funnel.
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