Marketing Funnel vs. Sales Funnel: A Complete Guide
Ledger Bennett
MAY 7, 2020
Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. The B2C funnel will be very product eCommerce focused. When it comes to differentiating B2B vs B2C marketing funnels, it merely comes down to the length, content strategy and CTA ask.
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