markempa

APRIL 27, 2017

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. Smart Tagging Contact Attributes. Think about it.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

JULY 3, 2019

If you look at what’s inherent in a lead nurture program: You send email one. Several years ago when I looked up the content that our customers were seeking to activate to get their buyers to engagement, it wasn’t very well tagged, to be honest. If we have 500 content assets sort of tagged as payroll.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61