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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Influencers are targeted most notably on Twitter. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Influencers are targeted most notably on Twitter. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.