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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing?

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Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity

Your company page is the best place to tell your brand’s story and showcase your products and services to your target audience. A well-optimized page increases you brand exposure on LinkedIn, increasing purchase intent by 33%. They allow you to feature your company’s specific products and market to a specific buyer persona.

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