Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Reporting/Insight. becomes more difficult to create.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. becomes more difficult to create.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45