Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
KoMarketing Associates
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. All questions should start with the PPC budget.
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