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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

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16 marketing automation platforms your organization should consider

Martech

Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Oracle Eloqua is marketed to: B2B or B2B2C organizations that are enterprise, mid-market or small businesses that require nurturing / lead scoring for large considered purchases or long sales cycles.