7 B2B Lead Generation Strategies For SaaS Companies
KoMarketing Associates
NOVEMBER 12, 2019
Adapt them to your company, your audience, and your resources. Focus on lead quality. Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality.
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