Act-On

APRIL 29, 2024

Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Here are the lead scoring tools you can expect to use in your quantitative quest. Lead scoring is a type of segmentation.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. But how do we distinguish good leads from bad leads?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. But how do we distinguish good leads from bad leads?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

The Point

AUGUST 25, 2020

For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Ideal Customer Profile (ICP). Lead Management Definitions/Processes. How you define lead and/or account stages (e.g. What SLAs existing between sales and marketing when leads or accounts reach certain stages?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. But how do we distinguish good leads from bad leads?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Zoominfo

JULY 14, 2023

If you’re looking to get even more specific, then you can look to develop an ideal customer profile, or ICP. Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130