B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Lead A lead is someone who had shown interest in a product or service, either by filling out a lead generation landing page, subscribe to a blog or shared contact information at a B2B conference.
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