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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. The resulting score is used to determine which leads a receiving function (e.g.,

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. The resulting score is used to determine which leads a receiving function (e.g.,