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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

In addition to connecting with customers, social media is also an outlet for generating leads. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. Content marketing is becoming more essential for success. B2B Marketing: 3 reasons for adopting video content into your marketing mix.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. If blogging truly offers no benefits, big deal.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Marketing Charts ). Marketing Charts ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Marketing Charts ). Marketing Charts ).