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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    What I mean is that in today’s B2B market, you need someone who knows marketing strategy, understands the buyer, and thinks about marketing and sales as a process. Markets by the Numbers.   Why? 

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

CRM, or Customer Relationship Management, refers to a system designed to facilitate, manage, and improve the sales process and to track interactions with leads and clients ( (This is a great article highlighting how marketing automation helps sales) ). The 360-Degree View. 360-degree views are epic. Data guides the experience.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

CRM, or Customer Relationship Management, refers to a system designed to facilitate, manage, and improve the sales process and to track interactions with leads and clients ( (This is a great article highlighting how marketing automation helps sales) ). The 360-Degree View. 360-degree views are epic. Data guides the experience.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

CRM, or Customer Relationship Management, refers to a system designed to facilitate, manage, and improve the sales process and to track interactions with leads and clients ( (This is a great article highlighting how marketing automation helps sales) ). The 360-Degree View. 360-degree views are epic. Data guides the experience.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

CRM, or Customer Relationship Management, refers to a system designed to facilitate, manage, and improve the sales process and to track interactions with leads and clients ( (This is a great article highlighting how marketing automation helps sales) ). The 360-Degree View. 360-degree views are epic. Data guides the experience.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

CRM, or Customer Relationship Management, refers to a system designed to facilitate, manage, and improve the sales process and to track interactions with leads and clients ( (This is a great article highlighting how marketing automation helps sales) ). The 360-Degree View. 360-degree views are epic. Data guides the experience.