B2C Marketing: What No One is Talking About
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora. Some of the benefits of an ABM approach are a clearer ROI, reduction in wasted resources, and better sales and marketing alignment. Using rich data is commonplace in the B2B world.