Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Ideal Customer Profiles 107

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 107

Vidyard

MAY 17, 2016

Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Tailoring video initiatives to different stages of the funnel.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Go Beyond Sales & Marketing Alignment. More than a Mindset. Need stats? Go All-In on Digital Revenue Teams.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 27, 2018

Forcing buyers through slow, frustrating content experiences is bad enough, but the other side of that coin is that B2B marketers aren’t even collecting the right data from those interactions or using it the right way in order to improve and power faster, smarter, more personalized experiences for their buyers. A marketing stalemate.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40