Intent Signal, Paid Content, Psychographics and ROMI

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

AUGUST 30, 2019

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content

Paid Content Lead Scoring Lead Ranking B2B Marketing

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content

Paid Content Marketing Budget Lead Ranking Top of Funnel

B2B Marketing Zone

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

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