Remove Intent Signal Remove Multi-Touch Attribution Remove Psychographics Remove ROMI
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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. The insights help the marketers in figuring out & optimizing attribution models on the maximized sales’ conversions.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Matt Roberts, Digital Marketing & predictive Analytics Expert at Argos quoted the imperativeness of multi-channel marketing as follows: “ We have enough customer behavior signals (in the way they interact with our website and also off-site channels) to paint enough of a picture to give strong results and conversion metrics.”