Intent Leads, Multi-Touch Attribution and Touchpoints

First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

MARCH 21, 2024

The B2B buyer’s journey is a complex, multi-stage process involving identifying problems, exploring solutions, and evaluating vendors. Integrating it with your CRM enables targeted communications and lead scoring, helping you identify high-value prospects for personalized experiences across all touchpoints.

Multi-Touch Attribution

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy

How to do lead management that improves conversion

markempa

JULY 6, 2017

These are just some of the reasons why it’s more important than ever to make sure your team is properly managing leads, and why you need to optimize your approach. Quick Intro to lead management. Lead management is a multi-step process that handles the conversion of sales leads to customers. ULD, to sales).

Sales Management

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B2B Marketing Zone

First-Party Data Strategies for B2B Marketing in the Cookieless Age

How to do lead management that improves conversion

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