Intent Leads Lead Scoring Open Rate Urgency Marketing 
Vision6
MAY 31, 2021
Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. However, there are ways that you can take advantage of your email marketing integrations to increase engagement and your leads. Over time, email engagement rates can drop. You Can Boost Lead Generation.
PureB2B
APRIL 21, 2017
This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead.
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