PureB2B

MAY 13, 2022

Functionally speaking, data analytics involves scrubbing and transforming data to uncover insights and trends that allow organizations to innovate and, ultimately, succeed. For example, BI may reveal that an organization needs to focus more resources on lead nurturing. Descriptive vs. Prescriptive Analytics.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

DECEMBER 28, 2021

Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours. Chances are, you are already collecting intent data. This is referred to as first-party intent data. Demand gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

JUNE 26, 2019

SAN FRANCISCO (June 26, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

DealSignal

MARCH 22, 2023

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Inbox Insight

NOVEMBER 23, 2022

As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. This information is referred to as Intent Data. Lead nurturing. Inbound marketing tactics include: Content marketing. Blog content creation.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98