B2B Email Marketing: Best Practices and Essential Tips for 2022
DealSignal
DECEMBER 27, 2021
Shorter is better because you never know how much your subject line will be truncated, and it’s mobile-friendly. So, for example, if someone accesses their email on a mobile phone, they will probably see a more truncated version of a given subject line than on their desktop computer. Test, test, and test again. This tip is twofold.
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