DealSignal

FEBRUARY 23, 2023

When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates. Welcome emails are a great way to introduce new leads to your brand and provide valuable information about your products or services.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52