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99 B2B Marketing Statistics to Back Your Bets

Televerde

68% of consumers say a short video is their single most desired method for learning about new products. 64% of users are more likely to buy a product online after watching a video (Statista.com, 2019). Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019).