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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. Micro-Environmental Stakeholders.

article thumbnail

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. Micro-Environmental Stakeholders.