60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Marketers use it to figure out spending for the desired action they''re are driving people toward. CPC: Cost-per-Click (See PPC). The amount it costs for your marketing organization to acquire a lead. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on. PPC: Pay-per-Click.
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