Inbound Marketing Jigsaw Lead Nurturing Response Rate 
The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it.
Online Marketing Institute
JULY 31, 2009
The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”
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