article thumbnail

How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. How do I use intent data in practice?

article thumbnail

Introducing INTENTIVE: B2B’s First and Only True Buyer-Level Intent Platform

NetLine

Informa Event Intent: The largest owner and operator of physical events in the world, not to mention our parent company, Informa , delivers 500+ B2B events each year. When combined with NetLine’s Portal, INTENTIVE’s extensive buyer-level insights and datasets become a powerful dynamic duo.

Intent 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships. Develop personalized marketing campaigns and content tailored to the specific needs, challenges, and goals of your target audience. How Does SalesIntel Help You Focus On Targeted Leads?

article thumbnail

What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships. Develop personalized marketing campaigns and content tailored to the specific needs, challenges, and goals of your target audience. How Does SalesIntel Help You Focus On Targeted Leads?

article thumbnail

What is B2B Demand Generation?

Inbox Insight

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand. Action intent.