In-market Buyers Intent Data Purchase Intent Touchpoints 
Adobe Experience Cloud Blog
JUNE 9, 2017
We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. What is Intent Data?
Inbox Insight
JANUARY 5, 2023
A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.
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