Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising
Martech Advisor
SEPTEMBER 17, 2019
However, when it comes to validating what was actually purchased across channels, the buck stops there. Clicks, impressions or pixel tracking are useless for digital marketers when it comes to connecting digital demand generation to in-store purchases. Also Read: Are Advertisers Getting Purchase Intent All Wrong?
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