iHance, Marketing Leads, Tactics and Word of Mouth

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iHance

Marketing Leads

Tactics

Word of Mouth

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Here’s the problem. Steve Gershik is right!

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

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Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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