email-marketing-mistakes-decrease-conversion-rates 
Mailmunch
JUNE 9, 2021
I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation.
Marketing Insider Group
DECEMBER 8, 2020
Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. There are many free lead generation tactics out there, but few will help you maximize your ROI.
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