The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

6 assumptions push marketing gets wrong

Biznology

In short, push marketing fails in digital because it assumes an opt-out, lean-back mode. But digital is an opt-in, lean-in medium. And the faster it comes at us, the more aggressively we filter out irrelevant messages. Finding out what they are really like is job one.

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need

Hubspot

The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights. HubSpot NewsWelcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Over in our Cambridge, Massachusetts HQ, we're celebrating the U.S. July 4th holiday today.

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. Guest post by Prasad Reddy.

Only B2B - Untitled Article

Only B2B

According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. But, we are here to help you out. Do not forget to consider the information store in any marketing tool like Marketo or Hubspot.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. Clean out inactive contacts in your CRM and marketing automation tool. Spam traps don’t opt out.

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Earn My Attention, Don't Steal It [The Customer Code Series]

Hubspot

Editor's note: This is the second post in an 11-part series on the HubSpot Customer Code. Salespeople and marketers have the dubious honor of spawning an entire cottage industry of technology designed to keep us out of our prospects’ lives: Ad blockers. We gave ourselves an 8 out of 10.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Auto-Responders for Opt-Ins. Some of your email contacts might not opt-out of your email campaign, but still never open your emails.

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

Email, telemarketing, really any over-promotion on digital channels is causing a backlash as people ignore ads, opt out of emails and watch you throw your marketing dollars out the door. Taking The Brand Out Of The Story. 8 Insightful Marketing Predictions from Hubspot.

How Opting People OUT Can Actually Improve Your Email Marketing

Hubspot

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.

29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Reinvigorate a stale email list with an opt-in campaign.

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Publishers: Are You Exhausting Your Email List?

Hubspot

HubSpot’s Publishing Benchmarks Report shows that 64.6% If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out. But you should pay attention to the people who are opting out and the campaigns that are triggering them to opt out.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

What are the most effective techniques for building an opt-in email list? The Ultimate List of Email SPAM Trigger Words by HubSpot. Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci.

Is Autoplay Block the New Ad Block? Disruptive Digital Marketing Strikes Again

Content Standard

I’ve even had problems figuring out where the sound is coming from on a website, particularly if I have multiple tabs open. Nearly 80 percent of users report reacting negatively to autoplay ads, according to a Hubspot survey.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use.

Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity

Hubspot

TechCrunch informs us that Facebook users will have the option of opting out of Facebook Exchange via the specific third-party DSPs. That being said, according to Facebook, Sally and other users won't be able to opt out of the Facebook Exchange program completely from within Facebook.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

2) You Don''t Opt People Out After They Unsubscribe. Okay, so you make it easy for people to let you know they''d like to unsubscribe from your emails -- but you actually need make sure they''re opted out of your emails to be CAN-SPAM compliant. CAN-SPAM.

Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say "No"

Hubspot

But is it worth paying to opt out of those ads? UK, and Canada -- to find out how many people would pay for a subscription to an ad-free version of Facebook.

Television Ownership Declines in the U.S.

Hubspot

Upon graduating college, these digital natives are opting out of buying TVs and are instead using their computers and the internet for entertainment. Connect with HubSpot For nearly 20 years, television manufacturers have experienced a rise in ownership of their devices.

How One-to-One Marketing Is Changing the Content Marketing Game

Content Standard

If that’s the case, why can’t one of my favorite retailers figure out that I am, in fact, female? While one-to-one marketing has great potential, many brands are struggling to figure out how to translate customer data to personalized content and experiences.

How to Write Survey Questions: 7 Things NOT to Do

Hubspot

To help you master survey writing, SurveyMonkey and HubSpot put their heads together to create a guide and workbook that will walk you through five questions you need to ask yourself before writing a successful survey, and do''s and don''ts for writing sound survey questions.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

What are the most effective techniques for building an opt-in email list? The Ultimate List of Email SPAM Trigger Words by HubSpot. Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci.

How to Increase Blog Email Subscribers by 128% in 3 Months

Hubspot

And because we have a lot of landing pages on HubSpot.com -- and because all the person has to do to subscribe is check a box -- this method of blog subscriber generation really knocked it out of the park for us. For HubSpot users, it gets even easier.

Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

Hubspot

As such, you can't see the email addresses of the people you're emailing, so you must work with the provider to send out your email. Own an opt-in email list. What "opt-in" lists don't mean, however, is that email recipients opted in to receive email communications from your business.

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25 Clever Ways to Grow Your Email Marketing List

Hubspot

Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. 24) Reinvigorate a stale email list with an opt-in campaign.

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Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Ladder.io

Check out the Ultimate Ladder Growth Strategies Playbook , run tests with some of our favorite business growth strategies, and replace all those marketing consultants with a single agile growth team. Learn More via HubSpot. Figure out the top blogs and writers in your space.

10 Totally FREE Lead Generation Strategies for B2B Companies

PureB2B

The first one calls for mutually beneficial methods that allow potential leads to opt-in to effectively gather information, and one way to do this is through lead magnets. You can add or deduct points based on positive and negative attributes like downloading an eBook or opting out from your mailing list. Aim to send personalized emails with an opt-in method that utilizes an attractive call to action strategy.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

And trust me, we take love pretty seriously here at HubSpot. 8) "What do you say we opt-out of here and opt-in to my jacuzzi?" Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work?

16 Marketing Pick-Up Lines to Snag Your Next Hot Date

Hubspot

And trust me, we take love pretty seriously here at HubSpot. 12) "What do you say we opt-out of here and opt-in to my jacuzzi?" Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work?

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. While there is some ambiguity in the UK with the E-Privacy Directive that prescribes opt-out position for B2B customers rather than the more strict double opt-in consent position under the EU-wide GDPR, the bottom line is - you need to get as much data double-opted in as possible.

The Ultimate Guide to GDPR for Advertising

QuanticMind

Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. No more pre-checked opt-in boxes that consumers can overlook. They must take action to opt in. Seek out and obtain certification under their standards.

Performance Tools and KPIs to Help You Crush Your Marketing Goals

B2B Marketing Insights - WE•DO

There are about as many performance tools and KPIs out there as stars in the night sky. Of course, the downside of a survey is that many people will opt out. Check out this page for instructions on setting up social conversion metrics in Google Analytics.

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12 Guaranteed Ways to Annoy Your Email Recipients

Hubspot

Violating CAN-SPAM Laws: Are you still emailing people who have already opted out of your database? Perhaps you're just not making it possible for people to opt out in the first place. Connect with HubSpot

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Firefox to Allow Users to Block Behavioral Ads

Hubspot

Mozilla, the maker of the Firefox web browser that currently averages 30 percent of the web browser market share , announced new details about a "Do Not Track" HTTP header that would allow users to opt-out of behavioral ads. Connect with HubSpot

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

For example, someone from a small company will call to say, “We want to send out an e-newsletter,&# but the marketer or business owner hasn’t thought through the purpose of the newsletter (except for the generic “We want to send people to our website&# ). Smart marketers will sit down and plan out strategy based on a stated objective, whether it’s to increase sales, bring in more leads, better nurture the leads they have, lower their costs (i.e.,

How to Get Subscribers for Your Blog: 7 Fresh Ideas

Hubspot

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits.

The 5-Step Test to Determine Optimal Email Frequency

Hubspot

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Connect with HubSpot

How to Get Ahead of the Marketing Learning Curve With Mobile PPC

Hubspot

Then, you can opt to show your ads on all devices and carriers, or you can manually select which devices and carriers you want to display your ads. Connect with HubSpot

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The disruptive effects of accelerating waves of marketing technology

chiefmartech

Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. If you opt out of a wave of innovation, a competitor can wield it against you.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

A few highlights: You need to include your valid physical postal address in every email you send out. You need to give recipients a clear and obvious way to opt out (i.e., HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

Hubspot

HubSpot customers: Learn how to suppress a list of contacts in HubSpot here.). Sometimes, a person who you don''t want to sell to will visit your site, fill out a form, and become a lead. Email marketers spend a lot of time creating lists.

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9 Effective Email Unsubscribe Pages

Hubspot

People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they''re not actually interested in your content after all.