The B2B marketing ironies of our time
MARCH 23, 2018
Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization.