The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

6 assumptions push marketing gets wrong

Biznology

In short, push marketing fails in digital because it assumes an opt-out, lean-back mode. But digital is an opt-in, lean-in medium. And the faster it comes at us, the more aggressively we filter out irrelevant messages. Finding out what they are really like is job one.

Marketing Compliance 101: Must Have Tools for Your Financial Firm

SmartBug Media

Marketing audits and approvals: As your marketing team builds out campaigns, how do you document approvals and ensure that your content meets brand guidelines and legal compliance? Tools like HubSpot allow you to automatically have all of your emails sent to an internal system of record, where you’ll be able to track every single email that is sent for your organization. Ability for your contacts to opt in to specific types of emails based on their preference.

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need

Hubspot

The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights. HubSpot NewsWelcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Over in our Cambridge, Massachusetts HQ, we're celebrating the U.S. July 4th holiday today.

What SaaS Companies Need to Know About the CCPA

Golden Spiral

The CCPA guarantees consumer rights to request information, delete information, and opt out. Provide and publicize Opt Out links. Consumers have the right to opt out of sharing their personal information. Check out HubSpot’s tips. Opt Out Link.

5 Ways Service Businesses Can Use SMS for a Better Customer Experience

Biznology

According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Give Them a Way to Opt-Out of SMS Marketing Messages.

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. Guest post by Prasad Reddy.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. Clean out inactive contacts in your CRM and marketing automation tool. Spam traps don’t opt out.

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Lead Nurturing: You can’t automate trust

B2B Lead Generation

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Like real-time conversations, we can’t bore the recipients of our emails by talking about ourselves all the time – we have to discuss what they care about: If all we do is focus on winning the sale, they’re going to tune out or opt out.

Only B2B - Untitled Article

Only B2B

According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. But, we are here to help you out. Do not forget to consider the information store in any marketing tool like Marketo or Hubspot.

The 5 Easiest Activities to Automate in Your Content Marketing Program

DivvyHQ

Social media is a fixture for this purpose, but getting those promotional posts out can be a grind (especially if you want to cover each major network with multiple messages). If you’re looking for help on this front, HubSpot has a great list of 13 free social monitoring tools.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Unsubscribe rate is defined as the percentage of subscribers that opt out of your email campaign.

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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences.

The General Data Protection Regulation: One Year Later

Hubspot

If you're curious, take a look at how HubSpot navigates the GDPR. To mark the one year anniversary of the GDPR going into effect, HubSpot partnered with Professor Nicole Votolato Montgomery at the McIntire School of Commerce at the University of Virginia to evaluate E.U. consumers report that the GDPR hasn’t improved their interactions with companies since 2018, fewer consumers responded that they’re likely to opt-out of company data collection, with U.S.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Although you can follow the tests on their website, it’s not necessary; Crystal automatically analyzes anyone who hasn’t opted out. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

Email, telemarketing, really any over-promotion on digital channels is causing a backlash as people ignore ads, opt out of emails and watch you throw your marketing dollars out the door. Taking The Brand Out Of The Story. 8 Insightful Marketing Predictions from Hubspot.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Although you can follow the tests on their website, it’s not necessary; Crystal automatically analyzes anyone who hasn’t opted out. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Auto-Responders for Opt-Ins. Some of your email contacts might not opt-out of your email campaign, but still never open your emails.

The 16 Best WordPress Analytics Plugins in 2019

Hubspot

With new plugins hitting the market monthly, and specialist plugins offering specific insights, it can be difficult to figure out which one is right for you. out of 5 from 637 reviews. out of 5 from 220 reviews. out of 5 from 389 reviews. out of 5 from 17 reviews.

How to Build & Develop Email Lists for B2B Marketing

Valasys

According to a report by HubSpot, the Email Marketing Database degrades by about 22.5% The list can shrink when subscribers opt-out of email subscriptions, switch their email addresses or change their jobs.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

What are the most effective techniques for building an opt-in email list? The Ultimate List of Email SPAM Trigger Words by HubSpot. Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci.

Earn My Attention, Don't Steal It [The Customer Code Series]

Hubspot

Editor's note: This is the second post in an 11-part series on the HubSpot Customer Code. Salespeople and marketers have the dubious honor of spawning an entire cottage industry of technology designed to keep us out of our prospects’ lives: Ad blockers. We gave ourselves an 8 out of 10.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

What are the most effective techniques for building an opt-in email list? The Ultimate List of Email SPAM Trigger Words by HubSpot. Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci.

How Opting People OUT Can Actually Improve Your Email Marketing

Hubspot

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.

Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot

As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. Let’s find out. Buyers start with an ad, check out a blog post, visit a website, sign up for emails, talk to a rep, and end with a purchase.

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10 Totally FREE Lead Generation Strategies for B2B Companies

PureB2B

The first one calls for mutually beneficial methods that allow potential leads to opt-in to effectively gather information, and one way to do this is through lead magnets. You can add or deduct points based on positive and negative attributes like downloading an eBook or opting out from your mailing list. Aim to send personalized emails with an opt-in method that utilizes an attractive call to action strategy.

Publishers: Are You Exhausting Your Email List?

Hubspot

HubSpot’s Publishing Benchmarks Report shows that 64.6% If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out. But you should pay attention to the people who are opting out and the campaigns that are triggering them to opt out.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

For example, someone from a small company will call to say, “We want to send out an e-newsletter,&# but the marketer or business owner hasn’t thought through the purpose of the newsletter (except for the generic “We want to send people to our website&# ). Smart marketers will sit down and plan out strategy based on a stated objective, whether it’s to increase sales, bring in more leads, better nurture the leads they have, lower their costs (i.e.,

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

2) You Don''t Opt People Out After They Unsubscribe. Okay, so you make it easy for people to let you know they''d like to unsubscribe from your emails -- but you actually need make sure they''re opted out of your emails to be CAN-SPAM compliant. CAN-SPAM.

Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity

Hubspot

TechCrunch informs us that Facebook users will have the option of opting out of Facebook Exchange via the specific third-party DSPs. That being said, according to Facebook, Sally and other users won't be able to opt out of the Facebook Exchange program completely from within Facebook.

29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Reinvigorate a stale email list with an opt-in campaign.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use.

Television Ownership Declines in the U.S.

Hubspot

Upon graduating college, these digital natives are opting out of buying TVs and are instead using their computers and the internet for entertainment. Connect with HubSpot For nearly 20 years, television manufacturers have experienced a rise in ownership of their devices.

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. While there is some ambiguity in the UK with the E-Privacy Directive that prescribes opt-out position for B2B customers rather than the more strict double opt-in consent position under the EU-wide GDPR, the bottom line is - you need to get as much data double-opted in as possible.

Performance Tools and KPIs to Help You Crush Your Marketing Goals

B2B Marketing Insights - WE•DO

There are about as many performance tools and KPIs out there as stars in the night sky. Of course, the downside of a survey is that many people will opt out. Check out this page for instructions on setting up social conversion metrics in Google Analytics.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. No more pre-checked opt-in boxes that consumers can overlook. They must take action to opt in. Seek out and obtain certification under their standards.