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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.

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What Your Sales & Marketing Teams SHOULD Be Talking About

Hubspot

The easiest way to gather this information is through your lead-capture forms. At HubSpot, we also include a field on our forms that asks our visitors to identify their biggest marketing challenge. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle. What size is the company?