How B2BÂ Marketers Are Preparing For A Cookieless World
Envy
APRIL 5, 2022
In a Cookieless World, First-Party Data Will Become the Bread and Butter of B2B Tech Marketing. First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. What else should you know about boosting ROAS?
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