article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Two other key metrics are lead generation and conversion rates. Are you generating enough marketing qualified leads (MQLs) and sales qualified leads (SQLs)? How many website visitors turn into leads, and how many of these become paying customers? All of which drives extra sales!

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Two other key metrics are lead generation and conversion rates. Are you generating enough marketing qualified leads (MQLs) and sales qualified leads (SQLs)? How many website visitors turn into leads, and how many of these become paying customers? All of which drives extra sales!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Two other key metrics are lead generation and conversion rates. Are you generating enough marketing qualified leads (MQLs) and sales qualified leads (SQLs)? How many website visitors turn into leads, and how many of these become paying customers? All of which drives extra sales!

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. Your marketing team will need to generate interest and awareness and educate the relevant audience on a product’s value through messaging and content (more on that later).