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The Novel Approaches to Email Hyper Personalization

Scoop.it

Here’s how GoDaddy has done it. Artificial Intelligence to create hyper-personalized emails. Most of the marketers have started using AI to send out targeted emails to their subscribers. For instance: According to the past purchases of a customer, they will receive a triggered email suggesting relevant products.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8 million $1.6 million $1.6

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Top of those facets is marketing and communications.