Gartner, Touchpoints and WOMM - B2B Marketing Zone

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Gartner

Touchpoints

WOMM

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner.

Enterprise Management

Enterprise Management Work Management Marketing AI Marketing Management

How to Build Customer Loyalty with Content Marketing

Valasys

FEBRUARY 28, 2020

As customers are delivered with tailored pieces of content right from the first touchpoint to the very last in their buying cycles, this provides them with phenomenal & seamless customer experience. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty

Loyalty Top of Funnel Content Marketing Ad Building

How Customer Experience Management (CXM) will become Smarter in 2020

How to Build Customer Loyalty with Content Marketing

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