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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner.

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How to Build Customer Loyalty with Content Marketing

Valasys

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

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