30+ Word-of-Mouth Marketing Statistics You Must Know
EveryoneSocial
SEPTEMBER 28, 2021
However, their first touchpoint was actually through a friend or colleague. AdWeek ] 70% of marketers plan to increase their online WOMM spend, and 29% will increase their offline word-of-mouth marketing spend. It’s technically part of the “dark funnel” where people are influenced by word-of-mouth first.
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