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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

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10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Steps to Building B2B Marketing Campaigns.

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. Is it the information that it provides? According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). update their email addresses, contact information or even to reset their email preferences.

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Writing informational ebooks, whitepapers & measuring the efforts of multichannel content strategies are other essentials for growth hackers. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.